It’s simple. They’re your customers. You should keep them. You did the work of ﬁnding them the right loan product, helping them understand their ﬁnances, and guiding them through to closing.
At Home Point Financial, we think that matters. That’s why we created Customer For Life.
When our broker partners succeed, we do too. So it makes sense to take care of your customers.
That’s what Customer For Life is all about.
See your five-year recapture trends for actionable knowledge about where your clients go.
Keeping your loans in-house means keeping our commitment not to shop your customers.
When your customer calls our Servicing pros about a purchase or refi, we keep you top of mind.
We’ll pay the annual renewal fee so you have one less thing to remember — and get you started!
Through a collaboration with Home Point Financial, Capsilon Digital Underwriter will help lenders and investors make rapid, informed loan eligibility decisions with “perfected” data.
Home Point Financial said that it created the Customer for Life program following its recent study that showed that brokers are currently only recapturing 14 percent of their business from past customers.
Home Point Financial, a wholesale and correspondent mortgage lender based in Ann Arbor, Michigan, is the fastest-growing non-bank mortgage lender in America, according to second-quarter data compiled by Inside Mortgage Finance.
As an all-encompassing technology ecosystem, the program keeps mortgage brokers, borrowers and the servicer inter-connected for the life of the loan; and uses consumer data touchpoints to inform originating brokers when customers are looking for a new loan.
Home Point is the only wholesale lender that retains over 95% of their servicing, which they saw as a golden opportunity to help brokers recapture business and retain their clients for the long term.